the last blog is the summary of Asia - in collaboration with ADOBO
Asia’s star dims at the Cannes Lions 2010 - Ogilvy is 2nd to Burnett with12 metals but no gold......
Last year, Asia gave North America and Europe a run for its money, taking
three of the Grand Prixes and 102 of the metals. Observers said that it was
proof that Asia was ascending and taking its place as the new arena for
global advertising.
Perhaps they spoke too soon. Whether it was the belated impact of the
global economic crisis or the renewed anti-scam consciousness among
creative leaders and awards organizers, on Asia’s way to the top, the
continent tripped over its own feet.
Aside from the marked decrease in total metal wins–the region sorely misses
its Grand Prixes– there were other interesting developments.
Even with less metals, Japan is still the champion of Asia; India
comes in second;
Indonesia stepped up by winning its first Gold Lion, two Silver Lions
and a Bronze Lion–a marked improvement over its single Bronze last
year;
China and Malaysia both fell back, while Hong Kong continues to keep
its position, even without a Grand Prix this year;
Thailand still has not regained the pole position it used to enjoy,
but it is making an effort, as does the Philippines;
Chinese Taipei wins its first Lion;
and a quick glance at the networks and offices winning in Cannes
reveals a surprising number of independents, and not just from Japan.
(Embedded image moved to file: pic26737.jpg) Asia's Cannes Lion Count by Country (Embedded image moved to file: pic12219.jpg)
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